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I meant to post this last night and got caught up in other stuff.
When the woman from Channel 4 called me last night she asked what UKW was and I found myself at a bit of a loss to explain it in some short manner that is easily understandable to a layperson. So, any ideas on how we do that?
K.
Re: What Is UK Whitegoods?
The way I explain it to people is:
“It was initially set up as a platform for Independant repairers to communicate and share technical information, help with spares and repair tips.
We soon realised that there was a call from the public to be given honest and unbiased advice, and as Independants we could offer this.”
I personally see no need to hammer the “we were all fucked off with being messed about by WP’s” etc from the outset as this has no bearing on anyone else outside the industry and may well lead to the old crap about millitant loudmouths. It’s easier to open the door with the soft approach, then push the message home 😉
Dave.
Re: What Is UK Whitegoods?
I think the answer already lies in the title.
the uk’s whitegoods resource centre. We are a free service to the trade and public, specialising in independent views and advice.
Kevin
Funny little thread this. UKW is revenge, altruism, a considered balanced discussion forum and a place for hysterical rantings.
I like the way the Brandt thread is going – a co-ordinated attack on a target, with everybody working together. Let’s do more of this.
Chris.
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