ok pump is fed live and gets a neutral in one of 2 ways
1 through the overflow sw
2 from the board when pump triac is operated
first thing i would do is disconnect the overflow sw just to eliminate and try it
assume the house has an RCD on the mains power so if fault was caused by a neutral short the trip would blow but double check not only for a trip but neutral shorts
after that its going to probably be faulty triac. they often half fail and give 110 volts which you can check with a multimeter across pump
you can also check for slugs as the little devils get everywhere
if its a triac they can be swapped if you can solder small items
Dave