More than 80 call centre jobs are being lost at the Flintshire headquarters of Iceland Frozen Foods.
The supermarket chain shed 400 workers at its Deeside base last year.
The latest job cuts will affect staff who handle customer calls about equipment sold in Iceland stores.
Alyn and Deeside MP Mark Tami said he hoped the 84 job losses would be absorbed the company and that the move would safeguard the remaining 1200 Iceland workers.
The call centre is part of Iceland’s Expert Appliance Care (EAC) division in Flintshire whose losses were £2m in the past year.
Iceland’s founder and chief executive Malcolm Walker, who returned to the company after last year’s takeover by Baugur, said the call centre would now be operated elsewhere by another firm.
He said Iceland had tried unsuccessfully to find a buyer to take over EAC, but they had now concluded that they could not continue to sustain the losses and the business would close within the next couple of months.
“During this time we shall be seeking purchasers for the EAC business as a whole or for parts of its operations. This decision has been taken only after all other options had been fully explored, ” he said.
Sales had picked up recently, said Mr Walker, but he added: “We were faced with huge losses and we’ve had to take some tough decisions to turn things around.”
Mr Tami, the local MP, said he had already been in touch with Mr Walker’s office.
“I understand Expert Appliance Care was sustaining heavy losses which precipitated its closure.
Internet shopping
“I have been assured this was the only option that could be taken.
“I now hope Iceland are able to absorb as many job losses as possible into other areas of the company.
“It has been a very difficult year for Iceland staff but I have been assured that the measures taken will secure the long-term employment of the remaining workforce.”
A total of 126 engineers across Britain will also lose their jobs as well as 20 staff in London.
Iceland has shut down its internet shopping business and sold off some stores since its takeover by the Bauger group.
Following last year’s redundancies Iceland now employs around 800 staff at its Deeside headquarters and 400 at a nearby depot.
A consortium, led by Icelandic-based group Baugur, acquired the Big Food Group, for £326m in December 2004.
From The BBC