NEWTON, Iowa – Maytag Corp. has formed a new business to provide in-home appliance repair for major brand appliances.
The company currently services only its own brands.
“We are enthusiastic about the potential for this new business and the extension of the Maytag name and reputation for dependability to an area outside of manufacturing,” said Ralph Hake, Maytag chairman and chief executive officer.
Maytag officials appointed a team to study the industry and in the past year the team recommended creation of the new business.
“With the changing marketplace, consumers today have fewer appliance service options,” said Steve Benton, vice president, Maytag Services. “Maytag’s brand and heritage create a unique opportunity to provide consumers with a quality service alternative.”
The new company plans to support all major brands in select markets, including a new agreement with Samsung Electronics America. The agreement authorizes Maytag Services as a service center for warranty and out-of-warranty service on Samsung appliances.
As the new company grows, Maytag Services will seek other clients and comprehensive service support relationships, the company said in a news release.
Newton-based Maytag is a leading manufacturer of home and commercial appliances including Maytag, Amana, Jenn-Air, Jade, Hoover and Dixie-Narco brands.