“These are the numbers Maytag would have rathered, were not released,” Harry Cichy say’s in Communication Documents, he has in a safe place. Sent by Hoover over the free flight promotion, from 11/92 to 12/94.
Hoover had received “855,913 “return of voucher applications, up to 25/2/93. Bearing in mind the promotion went well into June 1994. “
There were more to go but this is the number Hoover has on record. The real number? were they over 1 million?This tells how big the problem was!” for Maytag! Its one that could off bust Hoover?
The 220,000 that maytag say they have flown is a “drop in the Ocean. “Out of these numbers a lot went back on sale to the general public,
thus recovering costs for Hoover. Actual numbers sent by Hoover approx,100,000?
Maytag & Hoover took on and defended every legal action with vigar!
These numbers tell you, why they did this! It might also tell why they decided to sell Hoover Europe in 1995 to Candy. It may also tell you why Hoover is struggling now! ” The Stain Stook”! 2003 BBC take Harry Cichy & Lee Robertson back to Newton Maytag HQ to do a documenty on the Hoover promotion. To be screened March 2004.
2003 Harry cichy book “Fighting The Corporation ” Maytag Harry & Hoover. Transcript ready for publication. Contact Harrycichy@aol.com for further information.
“Maytag numbers are a drop in the Ocean”
In the Hoover flight promotion.
Maytag HQ ,
Dependabilty Square Newton Iowa.
Their CEO is Ralph Hake.
Len Hadley was the CEO at the time of the Hoover promotion, CFO was Ed Graham, communication Director was James G Powell. Other names are Richard Rankin sent by Maytag to head a task force at Hoover. Aron Gembling Maytag man sent to Your Leisure. Michael Knowles MD at Your Leisure.