Siemens home appliances enters the U.S. market through a strategic alliance with Best Buy Stores of Minneapolis, MN. The initial Siemens product offering in all 550 Best Buy stores nationwide will consist of a lineup of highly advanced dishwashers and selected small appliances.
Siemens, capitalizing on its history of innovation in home appliances, is a major force worldwide in shaping the modern household and improving the convenience of housework. From its invention of the first vacuum cleaner in 1906, to the first baking oven in 1925, to the first automatic dishwasher in 1964, Siemens home appliances employs forward thinking and excellence in engineering to create some of the world’s most advanced home appliances. In Europe, Siemens pioneered frontloading, high-efficiency washers, now a major trend in the U.S. market.
“The Siemens – Best Buy relationship is the first step to establishing the Siemens home appliance brand in the United States. Best Buy, with its focus on technology and innovative products, is the perfect venue to introduce Siemens home appliances to North America,” said Michael Bohn, Director of Brand Marketing. “Both Best Buy and Siemens are innovators and target modern, open-minded individuals with a sense of style and an affinity for new technologies.”
The initial Siemens product offering in 550 Best Buy stores are highly advanced dishwashers — manufactured in the company’s new state-of-the-art facility in North Carolina — as well as a select range of small appliances.
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