Bekohas joined forces with Barnardo’s to help Barnardo’s mission of giving vulnerable children a voice in the UK.
This new alliance marks a further drive to Beko’s charity partnerships, which will see the company focus on consumer campaigns to help raise awareness and funds to support our initiatives.
Allan McLaren of Barnardo’s comments: “By teaming up with Barnardo’s, Beko has made a very public investment in helping us to protect the future of Britain’s most disadvantaged children, something we whole-heartedly welcome. Our partnership with Beko will support children and families in projects across the UK. Together we can help turn around the lives of the UK’s most vulnerable children, giving them hope for the future.”
Director of UK Marketing, Teresa Arbuckle comments: “We have a long record of supporting charity activity, wherever we can, however the alliance with Barnardo’s marks a new era of charity affiliation for the company. Barnardo’s is an amazing charity which does great work for so many vulnerable children. Helping families every day is at the centre of the Beko ethos and we hope that by supporting and working with Barnardo’s we will be able to jointly make a difference to families in the UK.”
To mark the launch of the union, Barnardo’s took part in the Beko Ultimate Football Experience with former premier league and England football star Jamie Redknapp, at St George’s Park. The day saw 19 children, who have been supported by Barnardo’s, participate in group training sessions with Redknapp, freestyle football lessons and a behind the scenes tour of the new England training facility.
Lasting throughout 2013 and beyond, the partnership will see Barnardo’s integrated into the Beko marketing program, to help raise awareness and support fundraising initiatives.
