Haier Europe is set to show off its “Naturally Connected” vision at IFA Berlin across a 3,000 square meter exhibition space.
The exhibition centres on sustainability and smart home integration through the company’s hOn app platform, which now supports over 70% of Haier Europe’s product portfolio.
The “Naturally Connected” concept aims to create connections between technology, people, and the environment and reduce environmental impact through innovation.
Haier Europe has achieved a 98% waste recovery rate with Zero Waste certification for Turkish plants, targets 60% renewable energy by 2025, and has reduced water usage by over 50% since 2020.
The exhibition features a symbolic hOn Tree at its centre, representing the digital platform that connects and manages over 30 product families, including energy management systems.
The app makes use of “AI” and strategic partnerships to offer personalised smart home experiences with predictive maintenance and energy optimisation features. Ehm, where have we heard that before?
There’s a bunch of new stuff but honestly, it’s a word salad, to us just a string of buzz words for new products with no details so not really worth a mention apart from a heat pump washing machine… seriously, why? And, the service folks will love that one!
