Cookology has announced the acquisition of the IceKing refrigeration brand from Domestic Appliance Distributors Limited (DAD), which fell into administration a few months ago.
The deal is said to include all of IceKing’s current stock in the UK, as well as products ready to be dispatched from the factory.
Calling IceKing a “trusted and recognised name in the UK appliance market”, Cookology Managing Director Andrew Wright said that the company’s “priority is to reassure trade partners that it’s business as usual, and that we’re committed to breathing new life and growth into the Iceking brand.”
He added that: “We’ve built strong relationships with the factories that have supported Iceking for many years, and we’ll continue to invest in the brand to strengthen its position in the independent retail channel.”
