In case you missed it this is Hotpoint’s new logo, which runs with the tagline “Designed for the real world”. The logo and new image was recently launched on the 16th of March by Marco Merloni, the CEO of Merloni Elettrodomestici the parent company of Hotpoint at a presentation in London for dealers.
The changes will be backed by an £11 million advertising campaign encompassing press, both trade and public, display stands, training a new display centre as well as television advertising.
Fabriano (An), Sept. 2 – Merloni Elettrodomestici (electrical appliances), will sell out Faber Factor, a factoring company half-owned by Merloni Elettrodomestici and the remaining half by Fineldo, which is the family’s holding company.
MERLONI claims its new cooking strategy will enable it to now offer one of the most competitive total cooking ranges on the market today.
Indesit is launching a TV ad campaign across the UK and Ireland for its Moon washing machine, with music from New Order. The Indesit Moon ad is set in an imagined future, taking viewers to a time where robots are fully integrated into human society.
New badge, new image, more new problems for us in the trade (nothing new there though).
New logo looks like a roof tile!