Indesit is launching a TV ad campaign across the UK and Ireland for its Moon washing machine, with music from New Order.
The Indesit Moon ad is set in an imagined future, taking viewers to a time where robots are fully integrated into human society.
Moon’s intelligent technology is likened to these robots, highlighting that one touch is all you need to set programmes. A New Order song, ‘Hey now, what you doing’, plays throughout the ad to capture the mood.
The campaign launches on 2nd July will see a £2m media spend, with advertising across TV in the UK and Ireland, as well as PR, outdoor, press, online and in-store advertising, together with cinema advertising alongside the film Oceans 13.
Ian Moverley of Indesit said: “We are extremely excited about the new Indesit campaign as it is very different to traditional white goods advertising, and we believe a real first for this market.
“It truly gives us the opportunity to showcase Indesit as a modern, innovative brand that consumers can embrace.”
To see and buy an Indesit Moon washing machine, click here or, for more information and what we think of the Indesit Moon, see our review