Home › Forums › General Trade Forum › Patten or Genuine Spare Parts ????
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brian.
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August 25, 2004 at 10:18 am #6110
brian
ParticipantPatten or Genuine ???
I’m interested to know on Merloni Appliances (Hotpoint, Cannon, Creda, Indesit and Ariston) what percentage of repairs are made using a patten spare part compared to the genuine spare.
Why are you fitting patten parts?
Is it pricing – and if so how much more would you be willing to spend over and above the cost of a patten spare part to purchase the genuine?
Does you local wholesaler push a particular supplier? (Sometimes there is more profit to be made supplying a patten).
Availability and speed of delivery? How important is visibility of stock and next day delivery?
Technical Information – Is it easier just to look through a catalogue on the trade counter and visually identify the part and purchase the patten ?
Your feedback would be appreciated.
Kind Regards
Brian
August 25, 2004 at 11:43 am #115716kwatt
KeymasterIn all honesty Brian I don’t use pattern if I can avoid it unless it’s the same thing in a different box, like pumps for example. I mean we know in some cases what the manufacturers are paying for them, we can buy the Askolls for a fiver and yet some of them are taking the Mickey with the prices of spares, it’s a well known fact. Just last night you saw me post on a Brandt door seal, which doubtless costs a quid to produce and has a sales price of £18.89 ex VAT and Comet will charge the poor customer £50 for the same part, how can that be justified? The worst are PCB’s though as all the manufacturers are taking the Mick with those!
Faced with the choice of using a £25 pattern PCB and getting the call or an £80 genuine PCB and losing it, what would you do? So yeah, there is a pricing element to it especailly as the retail prices of a replacement have dropped to stupidly low prices making it easier and more cost-effective to replace as opposed to repair in many instances.
Yes, I did wholesale spares for a bit and as you rightly say the wholesalers can make more on pattern and any of them in their right mind will take that route if possible. It’s just business, nothing personal.
Availability is not a problem with pattern as you normally have to order masses of the stuff to get the price for wholesale. From a service point of view, yes those points are important.
Technical info, maybe if manufacturers opened that door a bit they may find that they sell more spares and better targetted as well as general customer service levels being improved. But alas, most manufacturers regard tech info like the crown jewels and refuse to impart it without payment and, the guys that need to use (for example) the Hotpoint disc three or four times a year are not goint to pay the money you ask for it.
So they go in, look blankly at the product and tell the customer that they can’t repair it, good impression of the product eh? Even worse, they go in and don’t have a clue and simply tell the customer it need a motor and module and BER it, again there’s a customer lost to the brand.
The manufacturers need to have a rethink IMHO on a lot of this.
K.
August 25, 2004 at 12:34 pm #115717brian
ParticipantRe: Patten or Genuine Spare Parts ????
Thanks for your reply.
What percenage of patten spares would you fit compared to genuine ???
Thanks
Brian
August 25, 2004 at 12:35 pm #115718Martin
ParticipantRe: Patten or Genuine Spare Parts ????
Brian,
I endorse totally kwatt‘s sentiments here and further add that our combined comments are ratified throughout the independant repairers/traders in the UK.
The trade as you well know buys, sells and uses a great deal of pattern spares rather than the genuine. In many cases where the part is identical in every way but cheaper, it makes good financial sense to take that route. Merloni genuine spares are very reasonably priced, easy to obtain from many and varied sources, so I have no gripes there.
Technical information is what is desperately needed, bring back the old days when Hotpoint produced service manuals is what I want. Add it to the CD Rom BUT at a realistic price. Merloni is becoming a new ‘swear word’ in the trade, with so much sarcasm and critisism coming from all quarters. Due entirely I believe to lack of information and technical back-up. I will not and cannot recommend Merloni products to my customers any more. 5 or 6 years back I was singing their praises but no longer.
Sooner or later the whole thing is going to go ‘belly up’ at Peterborough, you need us, more than you realise at present. Do take note 😉
Martin
August 25, 2004 at 12:43 pm #115719kwatt
KeymasterRe: Patten or Genuine Spare Parts ????
brian wrote:Thanks for your reply.
What percenage of patten spares would you fit compared to genuine ???
You are welcome.
I don’t fit a lot of pattern at all, only really when I’m stuck as the vast majority of work I do is contract work so I have to fit genuine to manufacturer specification. Where it is a chargeable repair I will use pattern to lower the cost to the customer and maximise the profit on the job. That is not to say that I will copromise on the quality of the spares used, offering a 12 month warranty on any spares makes that a given as I don’t want to go back.
However, I like most in the trade, are finding more and more that any “major” repairs are not being carried out purely on cost to the consumer. Even a reasonably priced motor costing us £60 or so is a non-starter as it puts the repair cost at £125 or so plus VAT, so £150. The customer can buy a new washer, albeit I think they’re garbage but still, for about £200.
K.
August 25, 2004 at 2:32 pm #115720brian
ParticipantRe: Patten or Genuine Spare Parts ????
Thanks for your prompt replies.
As a business we a constantly looking at ways to increase the sale of genuine spare parts. (Selfish, I know, but that’s what I’m paid to do!!) Unfortunately there are a number of factors affecting this….
1) The actual cost of the spare part. (Some of the new modules and boards are very expensive)
2) The cost of a replacement appliance is often cheaper than the repair itself.
3) Lack of technical information available to the independent engineer. Machines are becoming more complex.
To question some of your earlier comments –
Pricing
Some of the new modules and boards are very expensive. And yes, the repair is not going to be viable when the part costs £80 +
How many jobs are you missing out on per week because of this ??
Patten PartsHow much more would you pay for the genuine part over the patten ?? Or, would you just fit the cheapest ?
Technical InformationThe price of the Partfinder CD is £65.00 for 6 months. If this is too expensive (please be aware that a lot of time and money is invested) what price would you be prepared to pay ??
Service Manuals are available for all of our appliances. Most are list less discount. The list is around £13.00. Would you buy these if they were cheaper ? If so, what price would you be prepared to pay ex. Vat ?
Thanks again.
Brian
August 25, 2004 at 2:34 pm #115721Del
ModeratorRe: Patten or Genuine Spare Parts ????
Brian, you will find that nearly 90{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} of theb guy’s on this site will follow the route of both Ken and Martin.
Personally, when ever possible I give customers the choice between pattern and genuine where available, as mostly it is the difference between completing the repair or writting off the appliance.
Just like Ken a great deal of my work is for the manufacturer so there is no option other than to fit genuine. I do feel that a lot of manufacturers dont seem to realise that when a customer has to throw away an appliance that is only two or three years old due to the cost of a spare.
Then they will avoid that particular brand like the plauge not only for the replacement of that particular appliance but any other appliance they wish to buy in future.
I know that some of the bigger players have multi brands and hope that the customer will pick one of the others in the group, but this is very short sighted as word soon gets round about who makes what.
Regards as ever Del
August 25, 2004 at 2:41 pm #115722brian
ParticipantRe: Patten or Genuine Spare Parts ????
My Pc’s gone insane !!!!
August 25, 2004 at 2:43 pm #115723kwatt
KeymasterYep, you’ve pretty much got it with the first three.
Pricing of the repair does not in any way bear a relation to the RRP of the appliance (bad term, I know but you get the point) as often the repair cost regardless of the nature is 25{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} or more of the cost of a replacement product. Ergo, the customer sees that as being ripped off by us or by the manufacturer so, for example, when you give a retail price of a motor that is 75{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} of the cost of the appliance the customer sees you as taking the Micheal.
We will scrap, on average, about 8-15 machines a week for being what we class as BER. You manufacturers don’t know that because you don’t track it and you don’t ask the likes of GFK for those figures either. Potentially, that’s 8-15 customers a week from just us that will, in all likliehood, buy another brand. Not that all those will be buying your brand obviously.
Pricing is really irrelevant so long as the customer will accept it, after that it comes down to how much and if I can be bothered to shop around.
With regard to the Partfinder CD, that’s fine if you do enough on that single product to justify the cost, many of us do not do enough to justify it or buy manuals unless we’re really in a jam. Then there’s the time facctor in obtaining manuals as well when they are required.
To be quite frank, if I need that CD for let’s say three jobs a month that I will maybe earn 15{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} on over all, call it £50 then £130 a year seems expensive to sort those three I get stuck for. But what you have to remember is that it’s ALL the major manufacturers almost that are at this, not just you, so the cost escalates considerably in obtaining that information.
K.
August 25, 2004 at 2:54 pm #115724Martin
ParticipantRe: Patten or Genuine Spare Parts ????
brian wrote:Service Manuals are available for all of our appliances. Most are list less discount. The list is around £13.00. Would you buy these if they were cheaper ? If so, what price would you be prepared to pay ex. Vat ?
Brian,To be honest I did not realise Service Manuals were available throughout the range of Merloni products as you suggest 😕
So for example take the Ariston AWD1200UK? where do I find (on Partfinder) the Service Manual part number????
And why cannot it be incorporated within Partfinder (I realise it would cost more) citing what Electrolux have done with their very splendid ‘Distriparts CD Rom’ ful technical info, the lot on disc??? I trust you are aware of this CD publication and would welcome your comments as to why Merloni cannot do a similar one?Martin
August 25, 2004 at 3:24 pm #115725brian
ParticipantRe: Patten or Genuine Spare Parts ????
Ah.…………there is a booklet with wiring diagrams etc in, part number 5480021, although it’s not a manual as such. I think information on Ariston and Indesit appliances is not upto the standard of Hotpoint lines. (I think we are currently updating them).
Electrolux do not have their own “in house” service force and thus supply their network with technical information via the disc. As you know technical information is “the crown jewels”!!
If a list of all of the manuals was available to the trade with a price of approx. £4.50 inc vat. Would they be of interest ?
I am currently looking at the pricing of spare parts, distribution and delivery plus the availability of technical information to the trade. I need to reduce the number of Merloni machines that are BER due to lack of information or the cost of spares. (Again, selfishly, increasing the sales of spare parts) I also want to increase the sales of genuine spare parts against the patten alternative.
As I understand most engineers now will base the price of the part on the job and not try to get list – is this true….??
Brian
August 25, 2004 at 4:31 pm #115726Martin
ParticipantRe: Patten or Genuine Spare Parts ????
brian wrote:If a list of all of the manuals was available to the trade with a price of approx. £4.50 inc vat. Would they be of interest ?
Very much so indeed, go for it and put me down for selected ones at that price! 😉
brain wrote:As I understand most engineers now will base the price of the part on the job and not try to get list – is this true….??
No I very much doubt that! They would surely base the price of the part FROM list. If a genuine Plaset Hotpoint Pump comes out at £12.90 +VAT retail (e.g 1601972) and one can buy the pattern elsewhere (identical pattern Plaset Pump) for £6.55 trade, it is sold for £12.90 +VAT, I guarantee you that 😉
However fast turnover spares are fiercely competitive in any case and many national wholesalers do good deals on that type of genuine spare anyway. Our gripe is the price charged for Indesit Modules right now. 99{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} of Indesit/Ariston machines around 2 years old with a blown Module and/ or Motor, its a no no, chuck it in the bin job. Those Modules and Motors are way over the top in price. 🙁 30 quid each retail and perhaps we could fix a few rather than dragging them to the tip. Its a scandal anyway that Merloni should retail such rubbish IMHO but thats not your lookout eh Brian?
Martin
August 25, 2004 at 8:55 pm #115727eastlmark
ModeratorRe: Patten or Genuine Spare Parts ????
brian wrote:My Pc’s gone insane !!!!
Brian, try setting the Knob to stop and wait for it to flash quickly! 😳
Seriously though, we will buy genuine parts almost every time. with regards to your own spares, we do not get offered any special offers direct from you but depend on the wholesalers. (Check your price of C00023884 fan element for example) Compare that to Electrolux who have a constant list of special prices and even take offers on expensive AEG spares. If you were to mail us with monthly offers we would do far more business direct.
As for Partfinder, I find it excellent value given the amount of brands it covers but it is a part look up tool not service information. We all know that merloni engineers have an extra button to click with service info on it, if we could access that I would happily pay for it. 😳
August 25, 2004 at 10:21 pm #115728Del
ModeratorRe: Patten or Genuine Spare Parts ????
Brian,
It is a shame that Alex has’nt come in on this topic yet (he is probably on another one of his holiday’s ) because he was an ex-merloni service agent like me.
When we and many other INDEPENDANTS were approached to take the merloni service work on, we were told that a fair proportion of the work we could expect, would be chargable work.
I personally was told I could reasonably expect between 5{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} to 10{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} to be chargeable work by both Niel Taplin and Dave Tunicliffe.I can assure you that the actual figure was less than 2{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} averaged over 3 years, in spite of advertising in the local papers and a good sized add in yellow pages.
That was because the customers perception of the value of their appliances was so low that many customers would not even go the cost of an average call out to see if the appliance was worth fixing. And I’m talking about an independants call out charge! not the £90 charge for changing a set of carbon brushes that Hotpoint get away with. Let’s face it Hotpoint and Merloni are the same thing nowI mean no offence as you are obviousley trying to push Hotpoint genuine spares.
If you want to suceed you have to go much better on price than the larger wholesalers not just match them. Remember they have to carry all the brands not just one. You also need to be able to deliver your goods by 10 a.m. next day and never mind selling manuals if you want to really shift your spares you should make the info more freely available to the trade and go down the Electrolux route and create a DVD with all the modles and technical information on, not just manuals for individual models with exploded part views only.
paper manuals are yesterday’s technology, and who the hell can carry a libary in the back of thier vans to cover the range.So there you go Brian, if you wanted a serious answer to your question then these are a few starting points. If you are not able to deliver on any of the afore mentioned then you will always have an up hill struggle to shift any spares to the trade.
Regards as ever Del
August 25, 2004 at 10:42 pm #115729kwatt
KeymasterRe: Patten or Genuine Spare Parts ????
You’ll notice a trend here Brian, many of the independent repairers feel that most manufacturers are out to see how much revenue they can reclaim from the indies, not how they can work with them to improve things. Sadly, we’ve not been proved wrong in this inherent distrust for many years by many within the industry who wish to use us, more often than not at our cost and, I am not just refferring to manufacturers there either.
As to spares sales we may be able to help you deal directly with the repairers from UKW, but I would have to discuss how to do that with you but I’m quite sure that most people here, myself certainly, would be more than willing to work with you on it. From a promotion point of view, you are more than welcome to post the current offers.
K.
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