You may have seen it already but, Beko have started an advertising campaign that runs during the popular X Factor show on ITV featuring a Beko washing machine that has a claimed 9kg load capacity and can wash in 39 minutes.
To wacth the advert just click the image below (removed, sorry).
The advert was launched at the weekend during the X Factor show and the campaign consists of three twenty second ads that will run throughout October, followed by three thirty second ads running in November.
Each ad showcases a different Beko product across the home laundry, cooking and cooling ranges of appliances. We assume none feature an appliance bursting into flames!
Marketing Director at Beko Plc Teresa Arbuckle commented: “This is our 21st year of trading in the UK and we are extremely excited to be back on TV. The new campaign is a significant investment for the brand and demonstrates Beko’s consistent support of the home appliance category. Innovation is at the heart of what we do and we remain committed to providing consumers with added value using the best technology possible at affordable prices.”
Whether Beko have the X Factor or not we’ll leave for you to decide.