The BBC reports that DSG International, owner of Currys and PC World, has said it hopes to roll out up to 50 revamped superstores in the UK as part of a turnaround plan.
The stores will be based on its Currys Megastore in Birmingham, which was reformatted as a combined Currys and PC World store in October.
DSG said the store has seen gross profits jump 50% since its re-launch.
In May, DSG set out a plan focusing on improving stores. It has since overhauled 60 of its outlets in the UK.
News of the successful trial store and the planned roll out has seemed to please investors, with DSG’s shares trading up 17%.
DSG plans to reformat a further 90 to 120 stores in the UK and the Nordic region over the next year.
The company said that it believed there was scope for between 20 to 50 superstores, like the Birmingham one, in the UK.
“The past 10 months have been a period of intense activity for the group, and the results of our new formats show that our plans are working,” said chief executive John Browett.