Fagor a leading appliances brand in the European market has appointed Jacky’s Middle East LLC as its agents to market and distribute their entire range of free standing as well as built-in appliances in the UAE.
Speaking on the launch of Fagor, Ashish Panjabi, Chief Operating Officer, Jacky’s said, that Fagor is a brand that is well established worldwide and we aim to ensure that its success is replicated in the UAE. “With consumers now requiring products that meet sophistication & modernity this brand can now give them alternate solutions”. Taking advantage of Fagor’s manufacturing facilities in various factories across Europe helps us in selecting the products that most suit the requirements of customers in the Gulf. The company has shown its responsiveness to the varied market needs by introducing new designs, improved technology and we are extremely pleased to introduce the Fagor brand to the UAE.”
Suresh Nair, General Manager, Projects & Appliances informed the product range includes refrigerators, washing machines, freezers, dishwashers, microwave ovens and cooker hoods along with the built-in versions of all these products. Chimneys, hobs, & cooking centres also form part of Fagor’s built-in range. Quality is tied to the continuous improvement of Fagor’s products and services and over 20 million homes across the globe have put their trust in the brand. “With such a varied product range, we are able to offer customers a choice of products at very competitive prices & they would soon be available at all leading hypermarkets & appliances stores across the UAE”, concluded Mr. Nair.
Eloy Reguera, Export Manager, Fagor, stressed the importance the company placed on research and development. “What is really important to the company is the ability to meet our customers’ needs and even surpass them by providing technologically advanced and innovative products and services. That is why 50 per cent of our investment is spent on research, development and innovation,” he said.
Reasons for Fagor to be a household name are the products’ ease of use, their energy efficiency, their environment friendly quality, the incorporation of the latest design trends, and their reliability. Fagor products are marketed and distributed in the UAE by Jacky’s Middle East. Jacky’s will also be responsible for quality pre and post sales service.