Fisher & Paykel Appliances and Emirates Team New Zealand are pleased to announce that they have concluded an exclusive supplier agreement covering the America’s Cup challenge and the pre-cup regattas.
“We are delighted to have the support of Fisher & Paykel Appliances. Like Emirates Team New Zealand they are prepared to challenge the boundaries in their businesses,” said Grant Dalton managing director, Emirates Team New Zealand.
The appliance company sees the opportunity for additional exposure through the sponsorship by involving its customers, suppliers and staff, here and abroad, in promotional activities.
“In New Zealand advertising and promotions will be built around this arrangement. The company will also utilise the relationship to assist in promoting its growth in Europe and the USA. Being able to link the Fisher & Paykel brand to the activities taking place in the USA, Northern Europe and later in Valencia, will add further credibility to us, with our customers,” said John Bongard, Managing Director, Fisher & Paykel Appliances, “In New Zealand we can, again, join with our dealers and the public to get behind the challenge.”
This sponsorship rekindles the relationship between the two organisations that started during the last “Loyal” campaign, with both organisations expressing a keen desire to work with each other again.
From scoop.co.nz