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Re: I May As Well Tell You All…
The reduced energy consumption ‘carrot’ is getting pretty threadbare now IMO (excuse mixed metaphors)
Its a tool they’ll all continue to use if they think it’ll increase sales volumes in the industry of course ‘cos thats all that matters to all manufacturers and their representatives. period.Logically then, their next claim will have to be that they’ve found a way of getting round the laws of physics 😯
After all, it takes the same amount of energy to heat a litre of water no matter what they claim, ‘tricks’ like circulation pumps can help a given amount of hot soapy water do a little more but thats been around for decades 😯There aint nuffin new under the sun :rolls:
Re: I May As Well Tell You All…
Well done Ken.. I listened before and thought it was very good indeed.
I know you are gonna think me a bit of a numpty for suggesting this may be a good idea if you get the chance, but; I think it would be brilliant if you could get a whole interview to yourself so that all those questions and more of the same ilk could be put to you and you could answer in your own experienced, knowledgable, wise-old-man, way… Having a recording of something like that playing in the background iside my shop would be fabulous 😀
George
Re: I May As Well Tell You All…
I’m not so sure… I’m thinking it would be a bit like brain-washing…
When a customer walks in and they are looking around at what is on offer, even though they themselves are not listening, their brain is listening to what is being said. Therefore whilst they are shopping they are being informed of the fact that ISE machines have a 10 year warrantee; they are learning that it is better to pay more for reliability; they are being sold the fact that it is better to use independants rather than the big conglomerates.. etc etc etc.
ASDA, Currys, Comet, etc. have all started to do this with little adverts of their own on tv’s instore, so it must work.George
Re: I May As Well Tell You All…
kwatt wrote:
Then the same nice lady for the BBC calls me up this afternoon and tells me that they don’t do that much on appliances but, if they do anything again they’re calling UKW first.Result in some ways I guess.
K.
They dont do enough on appliances its about time the public gets the information from the horses mouth, rather than the Bo**ocks from the MTBF guy.
Ken, maybe you could do a UKtour visit all the local radio stations and Preach ISE 😉
As mentioned make sure the whole show dedicated to our industry its about time we got some more publicity.
Re: I May As Well Tell You All…
I haven’t listened a second time yet but first time I didn’t hear any mention from presenter of who UKW are and what they’re about. 🙁
Mike.Re: I May As Well Tell You All…
TBH Steven, the MTBF dude was actually correct in many ways.
Mean Time Between Failure is a very well used and respected standard for determining uptimes etc. even within the IT world, which is the one I’m most familiar with in the respect of drives. For example, you can go buy a retail hard disk which will have a say, 10,000 hour MTBF or, you can buy a server class drive that has an MTBF of 100,000 hours but the reliability is reflected in the price. A proper server class drive will cost two to five times as much but, last considerably longer before it will die.
The guy wasn’t wrong at all really. Whether people actually understood what he was on about is a different kettle of fish.
The problem with the media is that they pick up on stories due to events. Slow news day, old fridge… the rest is history now.
You can forward that sorta thing but you need to employ a PR company that is, shall we say, a little bit off the wall and maverick. But that has a cost attached.
Or, you can do what I do as I don’t have the funds to throw at PR and just pick off the opportunities as they come up. I have done a fair old bit of legwork on that front over the years and most of it I don’t really even want a mention for. Not my style to be in the limelight really as difficult as that may be to accept. It’s outside my normal comfort zone, I’ll do it, but I’m awfully nervous about it. I get the jitters just doing the talks at the meetings although, to be fair, I’m more comfortable with that these days than ever but a lot of that is down to the help I get with it from everyone else there.
Like I keep saying, this is a team sport. It’s not about an individual.
If the TA wants to do some PR work though I’m up for it if there’s a payoff for the repairers. That’s what the TA, ISE and UKW have always been about and, if others such as DASA want to pitch in on that I don’t have an issue with it.
I also happen to know, through John, a very, err… “suitable” PR company. 😉
Thing is though you have to bear in mind that you use each facet as the opportunities are presented. So you snipe and hit targets, you don’t go in there all John Wayne. You have to be strategic and maximise the impact, get the most bangs per buck basically.
What you don’t do (and, I’ve had this debate) is go down the path of solely ISE, solely repairers, solely UKW or solely anything else. Use all the resource you have in different ways to drive to the same goals.
Another idea is an infomercial. If you did it right and, I’m not going to explain how in this forum, you could get the point across depending on the medium.
There’s loads of things you could do with it all. We just have to accept that it requires both time and money, both of which we’re short on. I’d love to do some of it though just to “stick it to the man” as I’m like that. Call me maverick, a rebel, a g0bsh**e, whatever… I just like to kick apple carts.
It’s fun. 😉
But, you have to also be correct and as incontrovertible as possible. That takes work, research and time. If you don’t have all the facts, keep your mouth shut, it’s the best thing you can do.
I’m not saying for a minute that the ideas you guys are kicking about are in any way daft or even remotely not possible at all as there are some very good ones as usual when we all have a calm and sensible talk. All I’m saying is, think about it and decide what you want to do, what you want to go after and then decide what the best course is.
K.
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