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Re: yell.com
To to show that we do think about things thoroughly, to advertise in every book nationally is circa £120,000. To me this would be a waste of money considering we are talking of the “new” way being internet based.
Besides an extra 5000 hits to repairs@ divided by 85 is 58 calls each at your own chargeable rates. Plus repeat opportunities created by your superb service!
Got to be value for money.
Kevin
Re: yell.com
As I said, I’m bouncing everytime this one comes up for discussion, but then I think marketing while Kev thinks cash and that’s a good thing. 😉
From a marketing standpoint you have to think what we have to offer for a start and there’s a lot.
We offer advice, comment, service and soon sales as well with Project X, many of us even do spares sales. So promoting that to the great UK public (God bless the blighters) I don’t see as being a bad thing at all in any way. We do a damn good job, what’s wrong with shouting about it?
I real terms we’d calculated that it would only take a few calls to pay for this given the money we’re talking about, no great risk really and I personally would send the money for NWAR tomorrow without hesitation to give it a bash. Work from Repairs@ sure beats what we get from a lot of WP’s etc.
As Kevin points out, the cost per call is low if it pans out and really, even if it doesn’t, at least we tried and it was cheap doing it en-masse as it were. Plus, you have to remember that more than a few manufacturers own service networks are more than a little under pressure, so there’s a golden opportunity to grab the chargeable calls that don’t or won’t wait a week or more for a call.
Repairs@ is currently processing about 200-250 service requests a week!
Generally all AB1’s, generally all willing to pay a premium for service. They are out there, they just need to find us.
Just think what it could do if we actually tell people about it, then they tell others. Then think on all the other advantages that may come on top of that in time, especially over the next year or so.
Like I said about ducks…. 😉
K.
Re: yell.com
Just a mo, I thought we were talking about Yellow Pages rather than yell.com. I didn’t realise that would cost £120K.
I’m not sure how any response level (e.g. 5000 hits) can be “guaranteed” ❓ Anyway if repairs@ is getting 200 plus jobs a week that’s already hit my previously stated goforit level of 4 jobs/year per 25000 population. In fact if it’s doing that well already is there a big need to advertise more? I mean if someone taps into Google “washing machine repair” UKW is right up there, isn’t it? So an ad in yell.com is competing against ourselves, isn’t it 😕 Wouldn’t it be easier/more efficient to spend the money increasing the visibility/findability of this site?
I still like the idea and during the day I’ve had a few thoughts.(Though I should make it clear I’m a lazy person and you won’t get me offering to do any administration or that kind of work).
Cowboy/rogue/rip off merchant exclusion policy? ➡ confidence of customers ➡ greater success.
💡 e-bay style feedback system? 💡 Paypal guarantees?Edit 18/10/05 20.15 Sorry, I understand from RS’s post under DASA discussion that there is already a feedback system in repairs@.
Mike.
Re: yell.com
Oh, and another idea:
The WEEE directive. If we could get the thing to really roll at just the moment when that kicks in it might give it an extra push.Re: yell.com
At last pressure is being put on Yell and their extortionate monopolisation on advertising. Whilst Yell have shrugged off the initial report by the Competition Commission, city analysts predict that Yell must act quickly to stop the downturn in their share prices.
What comes around goes around and they’ve been holding business to ransom for years with vastly overstated claims and pricing. Lets hope they start to play fair from now on?
Re: yell.com
does anyone think it would be worth paying £320 for an enhanced advert with web link etc with yell??.. local add only..
enhanced meaning listed b4 all ur competitors???Re: yell.com
I think it will vary locally FB to be honest, a case of suck it and see 😉
How many other traders in the area will pay the same and get told they will be top of the listings and how will YP rotate them ?
Personally I wouldn’t bother..
Dave.
Re: yell.com
cheers d…
marketing go figure ???..
there seems to be a lot of differnt opinions on ..both yell.com and y/pages..i share your sentiments on not bothering,but on the other hand we can see the power of the www .
and im looking for some measured views on yell.com.
their doesnt seem to be much positve vibes posted on them.Re: yell.com
Hi Funky
I have an enhanced advert with web link on Yell.com and have found it to be the single biggest waste of money I have spent. When I took the advert out, the sales girl promised this that and the other, but I can count on my thumbs the amount of monthly hit’s I get as a result of the web link and yell.com. I use Stat counter so I can clearly see where they came from.
I normally ask customers where they get my number from to get an idea of what’s working as far as advertising goes this is stored on the PC when the call is booked.
For me it was a total waste of money hench my apprehension about giving them a further £25 for what I believe to be no use to me, but that doesn’t mean that will be the case for you all.
Re: yell.com
Im going to stand with Pat-UK on this one. I have been on Yell.com for about 8mths and I have recieved 3 Jobs, 1 was a completed and economical repair! 😥 However, I put a FREE listing into the Yellow Pages, and I have had 6 already and the book has only been out in S.Wales for 2.5mths. 🙂
Unlike leavemetogetonwithit, I have a huge area, Cardiff, Swansea, Newport…………..Nearly all of the lower half of S.Wales, so I should be getting 10-20 Jobs per week out of that type of advertising, but I’m not. 😡 , In my experience, if anyone is looking to invest in Yell.com, I’d say,…………Use that money and get 5000 A5 Flyers printed and get them through peoples doors over a 3Mth period……………..The work that comes in is phenominal 😀 ! In November, I had an invoice for £398inc VAT for 5000 flyers, up untill now, i’ve probably made about 2G’s back…………….. So, Yell.com………NO!
As for UKW Banner advertising, I’d have to agree and I would willingly contribute to a banner as like R600 said, It would be good for the public to have 1 port of call for an engineer nationwide. (Oh, and repairs@ is a bloody good deal…..thanks guys!) 😀
Re: yell.com
I’d agree that Yell and Yellow Pages for a single business is probably a waste of time. For me it is as we only repair certain brands, to a degree that’s the reason for Repairs@ and I’ve had more from that than a free listing in Yellow Pages this past year. Plus I’d agree with Martin that it’s too expensive to achieve any sort of decent result.
From what I’ve seen more and more people are turning to the internet to find trades people, whether that’s good or bad I really don’t know.
What does at times astonish me is the money that a lot of you guys are spending on Yellow Pages and Yell for bugger all results. There just has to be a better way.
I’d always mooted that if we all clubbed together we could do a lot more, perhaps it’s coming time to revisit that notion but it would require a critical mass of participants to make it work.
K.
Re: yell.com
Bit of a strange one this because for me (one man business) the Yellow Pages is the most fantastic source of business and the most cost effective by a long way.
People are for ever telling me how expensive it is but I spend approx £30 per week on yellow pages and it returns 20 plus completed jobs at least every week and I think that is money very well spent.
I have a free listing on yell.com and it seems to attract the “smart ass” type of enquiry rather than the bread and butter jobs we`re all looking for.My advice would certainly be to give yellow pages a chance (as long as you`re not in my area) 😆
Bryan
Re: yell.com
Bryan wrote:Bit of a strange one this because for me (one man business) the Yellow Pages is the most fantastic source of business and the most cost effective by a long way.
Me too!
We always ask new customers where they came from. 80{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} say the yellow pages, then I say…
‘Not Thompson or BT phonebook’
…and they say, no, yellow pages. The other 20{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} say…
“My mother/daughter/sister told me about you.”
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