LG Electronics has announced the launch of 95 models of its 2004 side-by-side refrigerator series in the Gulf.
The models achieve the world’s lowest noise and electricity consumption levels, said an official.
The 2004 series is available in a choice of colours, such as crystal silver, crystal white, red grape, and marine blue with striped patterns.
“These products are the perfect kitchen interior design statement for every home,” said K H Kim, president of LG’s Middle East and Africa Operations.
LG pioneered the world’s first ‘side-by-side’ linear compressor refrigerators last year, delivering electricity savings for customers of a staggering 30 per cent.
LG has now upgraded its linear compressor technology for 2004, slashing energy consumption by another five per cent.
Kim also said LG had set a new standard for refrigerator energy consumption levels.
“The 2004 side-by-side refrigerator series allows customers in the Gulf to invest in what it is arguably the most essential home appliance with greater confidence and peace of mind,” he said.
LG’s innovation efforts have not gone unnoticed by the international media.
Home Magazine in the US awarded the refrigerator series its ‘2004 Kitchen and Bath Award’, and the range earned top marks from global trade appliance magazine Appliance Manufacturer; it also won ‘Energy Winner Prize of the Year’ from industry experts in Korea.
LG’s linear compressor breakthrough cuts down on friction and abrasion and therefore minimises noise.
The 2004 side-by-side series also uses an environmentally friendly refrigerant, called R-600a, which doesn’t harm the ozone layer.
The new range has important health and safety benefits thanks to its ‘silver nano antibacterial technology’ approved last year by a number of leading international accreditation agencies.
From TradeArabia News Service
