Gem Refrigerator Brand Returns

The Gem refrigerator brand is to return to the market after 10 years of absence. The Indian Maharaja Appliances group, owners of the Maharaja Whiteline brand, have bought the Gem brand. Maharaja has also acquired a 50 per cent stake in Beltek, a consumer electronics company known for its televisi…

Homeserve And M&S Team Up

Homeserve GB, the home emergency call-out and insurance business, has teamed up with Marks & Spencer to offer consumers a branded holiday insurance product. The deal marks the first of a range of tie-ups planned with household brand names as the business aims to build its customer base and boost …

Whirlpool Ventures Into Water Purifier Market

Whirlpool Corporation, a leading home appliances company, today announced its venture into water purifiers market, while expanding its portfolio into new categories to woo its target group ‘The Indian Homemaker’. Unveiling its range of ”Purafresh”, what it claimed as Reverse Osmosis (RO) Water …

Fridge-Freezer Fumes Make Man Ill

The Cambridge Evening News has reported, with the headline above that paramedics treated a man who had inhaled dangerous fumes from a fridge-freezer. Emergency services were called to a property in Saffron Walden on Friday after the man heard a hissing noise. Fire crews removed the fridge-freezer…

ServicePower wins Homeserve contract

ServicePower, the innovative supplier of outsourcing solutions and software to the mobile repair and installations industry, has been awarded a new contract by Homeserve. Homeserve provides home emergency policies and repairs and has over 7m policy members and 4,000 employees across the UK, USA a…

New IEC Standard lets Washing Machines talk to TVs

The IEC (International Electrotechnical Commission) created a new specification for Home Network Communication Protocol over IP for Multimedia Household Appliances (IEC 62457). The new home network protocol allows you to network traditional household appliances with personal computers and audio-v…

Godrej & Boyce seeks global ally

Godrej Appliances, a division of Godrej & Boyce Manufacturing Company is looking at an international strategic partner to boost its prospects in a new venture, commercial refrigeration. The company is now eyen in the commercial refrigerator and the cold storage market, where it will look at inves…

Merloni to open washing machine plant in Ukraine

Italy’s Antonio Merloni is planning to open a plant that will produce Ardo washing machines in the Ukrainian city of Ivano-Frankivsk in October 2007, Roman Tkach, head of the Ivano-Frankivsk regional administration, said at a local government meeting on Thursday. Antonio Merloni has already inves…

Has Orange done a Hoover

Has Orange done a Hoover in its free US flight offer. There can only be one Hoover free flight offer. The king of marketing ‘Cock Ups’. It cost Hoover’s parent the Maytag Corporation £48 million & a lot of top executives their jobs & some red faces. Whilst Hoover got over 200,000 applicants flig…

Domestic & General accepts £524m bid

Domestic & General (D&G), the extended warranties specialist, has accepted a £524 million takeover bid from Advent International in the first major private equity acquisition of a public company in the UK since the credit crunch began.