New Beko American Fridge Freezers

Beko has introduced a new collection of premium American-style fridge freezers, designed with cutting-edge technology to help make life easier for those with busy lives say Beko.

Whirlpool + P&G = Swash

Some of us will recall the Whirlpool Pret a Porter that appeared a few years back that offered to refresh and de-wrinkle clothes with no effort that subsequently disappeared without a trace. It’s back, sort of.

Whirlpool To Acquire Indesit

The news on Friday that Whirlpool was to acquire a majority share in Indesit came as a bit of a shock and, no doubt, this deal will be subject to much industry scrutiny as well as that of regulators over the coming months. Here’s what we know so far.

Sharp By Vestel?

Reuters reports that Sharp is in talks over licensing Taiwanese and Turkish firms to make and sell its appliances in Europe as it tries to cut costs to counter stagnant sales on the continent.

Whirlpool Policy Ruffles Feathers

In the US it seems that Whirlpool have managed to upset NESDA with a new policy to charge repairers for accepting service calls on out of warranty work for the brands under Whirlpool’s wing.