Chris Dawson has pulled off another coup by buying £29million worth of electrical goods from a failed retailer Empire Direct.
Reportedly Plymouth’s richest man, with a reported fortune of more than £150 million, fought of competition from across Europe to complete the deal to buy Empire Direct’s 28 nation-wide stores last Thursday night.
As part of the deal he has bought “thousands” of “top of the range” electrical items including flat screen televisions, cinema surround systems, fridges, freezers, washing machines, iPods and cameras.
He intends to create around 100 jobs across the country re-opening some of the stores while disposing of others.
Large amounts of the stock will be sold in his Plymouth stores, online, and via his new Estover Industrial Estate-based call centre from next week at “hugely discounted” prices.
It follows a recent deal he oversaw to buy £68million worth of stock from furniture retailer MFI.