Beko has reportedly set its sights on significant growth by expanding into Asian Pacific and North American markets which is no surprise, we’ve seen it mention in dispatches but seems they are serious about it.
Hakan Bulgurlu, CEO of Beko’s parent company Arçelik, said: “Our aim is to be one of the top three brands in every market we are in. Beko is our leading global brand and is already performing strongly in Europe. We will maintain this, whilst taking the Beko brand to new markets in America and the Asia-Pacific region.”
“We are determined to create a trade corridor between Turkey and Asia Pacific to build a stable, reliable foundation for our business. We will build a ’Beko Road’, just like the historical Silk Road expanded trade from the East to the West, taking market leading positions in countries along the route,” Bulgurlu added.
Bulgurlu continued: “Beko has been Europe’s fastest growing home appliance brand for the last seven years. We have increased our market share in leading markets like France, Italy, Spain and Poland. We continue to perform strongly in the UK, the most competitive market in Europe, where we are the best-selling brand.”
Tall order indeed as to do that Beko needs to compete with the might of the massive Whirlpool, Electrolux and Bosch groups while having all the rest snapping at their heals while they do that. And whilst operating from a region of the world that, let’s face it, isn’t the most stable!
In fact we’ve seen many grumps about the non-availability of spare parts recently leading to speculation that this is due to the “troubles” in the region recently although, so far, we have no evidence to support that theory. But, if that whole area does blow up at some point we wouldn’t think it would be good news for Beko’s business plan.
We can only wait and see if Beko’s plans for world domination pan out.
