OnBuy, has acquired Comet from Misco Technologies who have sold it to focus on their core business and OnBuy will relaunch the brand in Q4 2025.
OnBuy is set to inject over £10m into the Comet brand, set to resurrect the brand as a marketplace at the apex of e-commerce it’s said so we guess that means it’ll be online only.
“OnBuy’s marketplace already connects millions of customers with top brands and retailers, and we’re uniquely positioned to rebuild Comet into a powerhouse for consumer electronics, just as it once was – but with a modern, digital-first approach that will deliver incredible value and a seamless shopping experience to customers,” OnBuy CEO Cas Paton stated.
“We’re not just reviving a name; we’re reimagining what trusted electronics retail looks like in a digital-first economy.”
Adam Muir, managing director at Misco said: “Following six years of exponential growth in our core business, we’ve taken the decision to sell the Comet brand. We’re delighted to be leaving this household name in the hands of one of Britain’s leading technology businesses. OnBuy has highly ambitious plans to redefine Comet’s reputation as an e-commerce juggernaut, and we look forward to seeing this legacy brand taken to new heights.”
OnBuy is a rapidly growing online marketplace that is looking to challenge the likes of Amazon, AO, Currys and the like with a turnover last year in excess of £150 million.
