James Dyson, known for his vacuum designs, said he has given up on his Contrarotator washing machine, because the product is making a loss.
The Contrarotator, which sells for almost 1,000 pounds (approx. U.S. $1,899), has two counter-rotating drums designed to mimic the action of handwashing. The company would not say how many of the machines, which have only been on the market in the UK since 2000, have sold, but said that the product “has done well in the market.”
A spokesman said the company was not exiting the laundry sector, and would continue to research a product that could be sold internationally. He would not say how much of a loss the company is making on the washing machine.
The Dyson washing machine is made in Malaysia, with the company’s vacuum cleaners, after the company took the controversial decision to move its manufacturing from Malmesbury, Wiltshire. The spokesman added that the move to Malaysia had not been about reducing the company’s cost base but reinvesting the savings in research and development. (Money.telegraph)