Electrolux has announced the launch of a unique temporary dining concept. Two Electrolux ‘Cube’ restaurants will be popping up on a series of landmark sites across Europe over the course of 2011, starting with a placement on top of the Parc du Cinquantenaire in Brussels, Belgium.
The aim is to create an experience that surprises and inspires guests with fantastic tastes and never-before-seen views, ultimately stimulating them to explore their own creative boundaries next time they entertain friends or family at home.
Two Electrolux Cubes will travel across Europe offering a memorable dining experience for 18 guests per setting in magnificent locations. The transparent and semi-transparent structures will be seen atop of monuments, buildings and even water platforms in Belgium, Italy, Russia, Switzerland and Sweden but only for three months at each location.
“The Cube by Electrolux will offer guests wonderful, exclusive cooking and food experiences.” says Tom Astin of Electrolux “Whilst guests enjoy the evening, we also want to give them the opportunity to interact and learn from the professionals we work with being the trusted supplier of many top-chefs and fashion specialists. Showing their professional shortcuts we want to show people it doesn’t have to be difficult or expensive to create great experiences as long as you have the right tools.”
The Cube by Electrolux will feature a different hand-picked resident chef at each venue and will offer tailor-made recipes using locally sourced ingredients and all prepared on state-of-the-art Electrolux appliances. When guests first arrive the 140sqm space will be open for entertaining and some great sight seeing, especially from the external platform. When dinner is served the concealed dining table will drop from the ceiling so as to sit the 18 guests before being raised again for after dinner drinks and mingling.
The kitchen will be on display within the centre of each Electrolux Cube with chefs working on show to share their skills. The chef will form an integral part of the event and provide an atmosphere more akin to cooking with friends than attending a traditional restaurant. The lighting, sounds and ambience will be controlled by the latest systems to ensure the most appropriate moods for each dining occasion.
Additionally, a series of special events will also be offered to guests that marry fashion, music and taste. The tailored events will change in each venue to further enhance the special experience offered with the Cube.