Electrolux of Sweden is interested in buying shares in Brest Gas Appliance Plant, a Russian-Belarussian joint venture.
A delegation from Electrolux visited the joint venture at the beginning of the year and has made proposals about exchanging production and shown an interest in buying shares, Brest Gaz Appliance Plant told Interfax.
However, the joint venture’s marketing department is worried that it will face difficulties selling more expensive products under the Electrolux brand name. At the moment the plant has a stable position on domestic and foreign markets and is not having sales problems, a spokesman said.
The company does need to expand its range and working with Electrolux could help create a new image.
Brest Gas Appliance Plant produces gas and electric stoves and ovens under the trademark Gefest.
Gazprom owns 51% of charter capital, Belarus holds 29.9% and employees own 14.4%. Investment funds own the remaining shares.
From interfax.com