Although we’ve not seen them in the UK (YET) Haier have announced in a press release, the launch of its new range of Side by Side refrigerators under the name “˜Coupe’. The “˜Coupe’ range is a manifestation of today’s young couple’s lifestyle which connotes speed, style and togetherness. Designed especially for India, the new Coupe SBS refrigerators come with a wide electronic display panel for temperature control and offer excellent performance and convenience to the consumers.
The temperature control panel for different sections of the refrigerator outside the door is a unique feature in this segment. Frequent door opening for mere temperature adjustment is avoided and eventually helps in saving energy and faster cooling. The 601 and 614 lts new models, HRF-663DTA2 & HRF-663ITA2 will be available in black stainless steel, without and with water dispenser. The models are priced at Rs. 59,790/- and Rs. 72,500/- respectively in the Indian market.
Announcing the launch of the new range, Mr. Sudhir Tatia, Director ““ Sales & Marketing, Refrigerator Division, Haier Appliances India, said, “In the hi-end segment, we have witnessed exponential growth over the last few months as the consumers these days have become a lot more informed and they are constantly looking at new technology and upgrading their products. The requirement for larger refrigerator storage space has also triggered the growth of this segment”
“The new SBS Coupe represents Haier’s efforts to continuously innovate and introduce new cutting edge technologies for the consumers in the Indian market from time to time. Innovation, functionality, durability, eco-compatibility and clear user-friendly functions were the criteria kept in mind while designing these models. The new Haier SBS Coupe fully responds to all of these characteristics. At Haier, we do not view the refrigerator as just an essential appliance, but also a vital aesthetic component of the kitchen, these models are sleek and have a perfect fitment in today’s contemporary kitchen”, he added.
The SBS Coupe range of refrigerators are a unique combination of elegance and reliability that brings together a pioneering technology and integrates it to the Convenient and user friendly Refrigerator. All Haier SBS models are RoHS compliant that makes it truly eco-friendly and qualify all major International quality standards. These intelligently designed refrigerators come with the exclusive multi-flow column provides more even and therefore, better cool-air distribution inside the refrigerator. Some of the other features that also stand out in this model are the Automatic Ice Maker, foldable semi shelf & Wine Bottle Rack, extra Big Crisper & Balconies offering a better and convenient storage space
Haier’s own VC Fresh Technology has a catalyst made of various elements including platinum that converts ethylene gas emitted naturally from fruits and vegetables into moisture. Thus, not only keeping food fresh the way nature intended but also retaining its nutrition value to ensure healthy living. Another highlight of the Haier Range of refrigerators is that they have a thicker and dense insulation which maintains optimum level of humidity and ensures quicker and more uniform cooling and consequently saving energy.
We expect that these will start to make an appearance in the USA and European markets soon to compete with other budget American side by side fridge freezers from the likes of Samsung, LG and Beko although we have no indication of when at this time.
