LG have announced the introduction of a new french door fridge freezer model for the US and although there is no confirmation that we will ever see this model in Europe it is interesting, mainly because it seems a bit of an odd idea.
What LG have done is put another door on the fridge door or, one of them at least, which LG says increases storage space for bottle, condiments and so on. To us, it just looks like something else to break. In short, we don’t get the point but some people might.
The full press release from LG on this new fridge freezer follows below the images.
In conjunction with the launch of its new super-capacity Door-in-Door™ French-door refrigerator, LG Electronics USA announced consumer survey results that show Americans have a short list of “go-to” foods and beverages that are consistently used on a daily basis. Catering to consumers’ “on-the-go” lifestyle, LG’s convenient Door-in-Door™ feature consists of a compartment within one of the refrigerator doors allowing consumers easier access to everyday foods.
According to the survey of more than 1,000 American families, 40 percent of today’s consumers reach for their refrigerated “go-to” foods three to five times per week. The top-rated refrigerated “go-to” foods are cheese (60 percent) and fruit (59 percent). Another interesting statistic shows 78 percent of people are likely to share their favorite “go-to” foods with others. While most are good sharers, nearly a quarter (22 percent) are not, pointing to potential food fights at home.
“Cool” Technology Inside and Out
Refrigerators are clearly the “go-to” appliance with 86 percent of those surveyed identifying it as the most used in the kitchen. In fact, almost one-third (32 percent) said their refrigerator door is opened between 20 and 50 times per day. “LG is focused on providing innovations that make people’s lives easier, and, as our research shows, we feel consumers will embrace this new refrigerator, which offers a convenient solution for accessing their ‘go-to’ foods,” said David VanderWaal, director of Home Appliance brand marketing, LG Electronics USA.
LG’s proprietary Door-In-Door™ feature is a magnetically sealed section of the right refrigerator door that releases and allows consumers access to the door bin without opening the entire refrigerator. Simply push a button on the door handle to release the magnetic seal. This interior compartment provides consumers quick, easy access to the most commonly needed items in the fridge such as canned or bottled drinks, salad dressings and condiments.
Because of the Door-in-Door™ feature, less cool air escapes when the easy access compartment is opened, keeping cold air in the rest of your fridge where it matters most.
People also tend to stock a fridge to the brim, causing them to lose track of where everything is placed. Sixty-eight percent of those surveyed acknowledge that food goes bad because it is “lost” in their refrigerator. This wasted food could average as much as $832 per year. To help with this dilemma, LG’s refrigerator offers 31 cubic feet of space, allowing 20 percent more usable space compared to LG’s standard French-door refrigerators, so consumers have room to store more food than ever before.
How did LG achieve a spacious 31 cubic feet of capacity? VanderWaal explains that the Slim SpacePlus™ Ice System places the ice-making system inside the left door. It’s streamlined, so the refrigerator has usable door bins and an obstruction-free top shelf (where traditional icemakers are placed). In addition to all the usable shelf space, the Door-in-Door™ compartment helps consumers better organize and find their food.
LG Electronics, a 2012 ENERGY STAR® Partner of the Year, redesigned the refrigerator, resulting in a savings of eight to 17 percent in energy usage compared to previous models. This ENERGY STAR qualified model is amongst the most energy-efficient refrigerators in its class. With a stainless steel exterior that includes an LCD LED display as well as interior LED lighting, this model leads in modern kitchen decor trends and functionality.