Whirlpool pact seems headed for OK

Whirlpool worker Bill Bennett summed up his thoughts on the tentative labor agreement Wednesday like this: “I don’t think that you could do much better. I think you could do a lot worse,” Bennett said.

The Making Of Durable Superstars

Electrolux Kelvinator Ltd (EKL) believes that it can create a durable and winning corporate strategy by recognising and leveraging the power of women. Globally, Electrolux adapts itself to the culture of the country it works in. And that is exactly what it is increasingly doing in India. “Unlike …

Timing wasn’t right for Whirlpool strike

A weak economy and the difficulty of getting public support for a strike were among the factors union leaders considered when they recommended that workers ratify a five-year labor agreement with Whirlpool Corp. this week.

EU’s environmental barriers to Chinese appliances

As learned from China Chamber of Commerce for Import and Export of Machinery and Electronic Products, Chinese home electric appliance enterprises will be charged an extra payment of garbage recycling for their electronic exports to the EU as two rules of electronic garbage will take effect in the…

Electrolux Chalks Out Makeover Strategy

NEW DELHI: In its bid to comply with the recommendations made by McKinsey, The Rs 480 crore Electrolux Kelvinator Ltd (EKL) is all set to reposition and rebrand itself. The company also upped its adsepnd by 5-6 per cent of its total turnover last financial year (ending December 2003) as against 4…

Einstein the fridge fixer

After he revolutionized the concepts of space and time and helped usher in a new view of light and matter, Albert Einstein turned his talents to the refrigerator.