Electrolux plans to increase prices for appliances in the European market by 5-7%, effective as of October 1, 2011. The price increases will offset increasing costs for raw-materials and transportation.
Over the past 18 months, the average costs for some of Electrolux most important raw-materials have increased between 40- and 90%, while costs for transportation have also increased significantly. The trend is now stabilizing, but there are no signs of a broad based major downward correction towards the prior cost levels. During the same period of time, Electrolux has experienced increased price pressure in the market, which accelerated in the first part of 2011.
As a part of the work to achieve sustainable profitability, while continuing to invest in consumer preferred and sustainable innovations, Electrolux is aiming for a price increase of 5-7% across all product categories effective as of October 1, 2011. Implementation of the price increases will be managed through close contact with customers.