Apparently continuing to sell more and more is a good thing, we’ve already pointed out many times that we don’t think so but GfK say that we’re in the seventh consecutive year of growing appliance sales.
GfK’s global director of major appliances has forecast that strong sales of major appliances will continue after recording seven consecutive years of growth.
GfK Global Director of Major Domestic Appliances (MDA), Natalia Andrievskaya, said that 2016 was a good year for the category with sales increasing by 1% in units and 11% in value.
“MDA remains a stable and healthy industry. GfK expectations for the future are also bright,” Andrievskaya said. GfK expects global sales to improve by between 2-4 per cent in units over the 2017 and 2018 calendar years. “There are some big global growth drivers like built-in appliances for example. By comparison the freestanding market is so mature that it is barely growing any more on a global scale.”
The top moving product categories showing year on year value growth according to GfK over the last 12 months are:
Hobs with integrated extraction hoods: 102% increase in value
Refrigeration with frost free and A++ efficiency: 34%
Extractor hoods: 22%
Washing machines over 8kg: 15%
Tumble dryers with heat pumps: 11%
“The biggest impact on the MDA market is still coming from high capacity washing machines and no frost refrigerators. Induction hobs continue to push cooking together with pyrolitic ovens as well as the new player – cooktops with integrated hoods with showed triple digit growth last year,” she said.
So, selling more stuff to buyers is good? Seems so according to some.
Way we see it, many are cheap, nasty and not lasting as long as they used to and often ought to.
