With an aim at capturing a bigger chunk of the Refrigerator market, LG Electronics, India’s leading consumer durable brand, today announced the new range of Sense-i refrigerators. The launch of this new range will strengthen the already dominant market position that LG enjoys in the Frost Free segment.
Aesthically designed this new range comes with a premium inox finished body and an equally complementing versatile interiors. Besides there are host of interesting features like an intelligent sensing mechanism with a memory backup function that is designed to give the best cooling performance by sensing the ambient temperature and automatically adjusting the internal refrigerator temperature keeping the vegetables and food fresh as ever for long. Its smart Electronic control panel also comes programmed with Super Cool, Energy Save and Child Lock features.
The other unique features of Sensi refrigerator include Bacteria Free Zone, F.I.R Lamp, Power Deodorizer, Cell fresh Crisper and the patented Ice Beam Door CoolingT Technology, which is a unique cooling system that ensures efficient circulation of fresh air throughout the refrigerator resulting in rapid and uniform cooling.
Announcing the launch of this new range of Refrigerators, Mr Anil Arora- Product Group Head, Refrigerators, LGEIL, said, “At LG, we are working towards generating a strong feature rich product line-up deriving from intense consumer researches and in-home observations. Sensi – I refrigerator would meet the expectations of those consumers who constantly look for new and innovative features.” He further added,” We are bringing new refrigerators to the market in the higher capacity segment, thus adding more value to our offering.”
The Refrigerator is being launched in 280L and 310L capacities and would be targeted for metros and A class cities. It will be priced at a premium of around 10%. The well rounded product centric campaign has already been developed, to build on introductory sales and generate enough subsequent consumer demand.
About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the youngest consumer durable brands in the country today, encompassing an impressive portfolio of Colour Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners and optical storage devices and GSM mobile phones. During the seven years of its existence in India, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. In fact, today LG is recognized as a leader in setting industry norms starting with the fastest ever-nationwide reach, latest global technology and product innovation. The company aims to achieve a turnover of Rs 7000 cr in 2004 and an enviable position in the GSM mobile phone market, which they have entered late 2003.